Packaging Refresh
Linksys, with over 30 years of history, needed a packaging refresh to connect with a younger audience. We created a design system that clearly communicated key features, making them accessible to all consumers. The new packaging, rolled out globally, successfully boosted brand affinity.
Nutribullet Flex Packaging
Contributed to the launch of Nutribullet Flex, a compact blender designed for active, on-the-go lifestyles. I led the packaging design and developed the core visual concept, introducing a dynamic fruit-in-motion background that captured the product’s energy and portability. The system extended beyond the box into social and website graphics, creating a cohesive visual language that supported the full marketing rollout.
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