Linksys Packaging Redesign

Linksys, a leading tech brand with over 30 years of history, needed a packaging refresh to better connect with a younger, more diverse audience. We were tasked with developing a unified design system that simplified the presentation of key product features—such as speed, range, and ease of setup—making them accessible to non-tech-savvy consumers. The project involved creating a globally adaptable template that ensured consistency across all product lines, while still highlighting the brand's heritage. The refreshed packaging successfully enhanced brand affinity and was rolled out in time for the fall retail season.

Role: Art Direction/Designer
Agency: Arcana Academy
Creative Team: Daniel Pettit, Lee Walters and Shane Hutton

Role: Art Director/DesignerRole: Art Director/Designer

Packaging Design: Landscape

The new packaging design emphasizes the Linksys brand as the hero, bringing clarity and consistency across all product lines. Key product features like square footage, number of devices, and ease of setup were prioritized, making it easier for consumers to quickly identify the right product for their needs. This design system was crafted to be adaptable globally, ensuring a unified and modern brand presence across all regions. The result was a refreshed look that not only resonated with a younger audience but also reinforced Linksys' long-standing reputation in the market.

Information Hierarchy

The information hierarchy for the Linksys packaging was designed to be clear and consumer-friendly. It prioritized the Linksys logo for brand recognition, followed by the model number, router type, speed, coverage, number of devices, and configuration details. This sequence ensured that essential product information was easy to navigate, making the packaging both appealing and accessible to a broad audience.

Design Concepts

Concept A

Concept B

Concept C

Concept D

Alternate Designs

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Based in Los Angeles