Fisher-Price

Two spring concepts for Fisher-Price, both built on the idea of letting children be children. "Let Children Blossom" was a social-first campaign that invited parents to share photos of their little flower kids with #FPFlowerChild. It ran across Facebook, Instagram, influencers, retail and an in-store photo moment. "Play More" was a retail concept for the spring toy lineup, with the tagline "With the toys that do more." I designed the strategy decks, social and retail mockups, and campaign creative, including posters, an endcap display, shelf talkers, and a growth-chart sign.

Agency:
Weber Shandwick

Role:
Graphic Designer

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ALDI

I designed a brochure for ALDI's expansion into California, highlighting their accelerated pace of new store openings to meet rising demand. I also assisted in developing various marketing materials including presentations, name tags, and other printed materials.

Agency:
Weber Shandwick

Role:
Graphic Designer

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TIAA

For TIAA's campaign, I created marketing materials to drive awareness and engagement. The focus was to spark conversations about TIAA's purpose, values, and commitment to well-being, emphasizing the organization's support for those dedicated to making a positive impact. I also made diagrams for the creative campaign presentations.

Agency:
Weber Shandwick  The Martin Agency

Role:
Graphic Designer

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Nokia: OZO

I designed a one-sheet for Nokia’s OZO, the first professional VR camera to capture full 3D 360° video with spatial audio. The layout highlighted key features and was used across product launch events and press materials to help introduce OZO as a game-changing tool for creators working in immersive media.

Agency:
Weber Shandwick

Role:
Graphic Designer

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