X2 Campaign

For BMW, I had the opportunity to create visuals for a campaign focused on the X2 model. This project was all about enhancing the ultimate human experience through improved connections. The BMW X2 is designed to foster connections on multiple levels. The X2 is a celebration of shared experiences. Its drivers may defy convention, but they remain engaged and participatory. They don’t reject the game—they play it better and with more enjoyment. Like the X2, they are approachable, social, and full of excitement. This project comes together to showcase a truly unique driving experience.

Agency: The Academy
Role: Art Direction/Designer

Role: Art Director/DesignerRole: Art Director/Designer

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The Ultimate Driving Machines:
8 Series

The 8 offers an unparalleled driving experience, merging human and machine into a seamless harmony of luxury and performance.

As the flagship model of the BMW lineup, it transforms the driver into an integral part of the machine. With its exceptional exterior styling, sophisticated interior design, cutting-edge connectivity, premium amenities, top-tier safety, and superior engineering, The 8 creates a symbiotic relationship between driver and car, delivering the ultimate high-performance, premium driving experience.


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Disclaimer:
The following images are shown here for portfolio purposes. I do not own any rights to the images or branding associated with BMW or its products. All trademarks, service marks, logos, and images used in this portfolio are the property of their respective owners. This work is intended only to showcase my design skills and creative direction and is not for commercial use. If there are any concerns or requests for removal, please contact me directly.

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