Nutribullet®

For the launch of Nutribullet Flex, a compact, portable blender built for blending on the go, I led the packaging design and overall visual concept. The goal was to create something that felt energetic, modern, and easy to understand at shelf. I developed the concept of fruit flying dynamically in the background to express movement, freshness, and power in a simple, bold way.

That visual direction became the foundation for the product’s broader marketing rollout. The packaging design extended into social content and website graphics, creating a cohesive system that carried the same energy across every touchpoint. The result was a unified visual language that supported the launch and helped Flex stand out both in-store and online.

 

Role: Art Direction/Designer
Agency: Arcana Academy
Creative Team: Daniel Pettit, Lee Walters and Shane Hutton

Role: Art Director/DesignerRole: Art Director/Designer

nutribullet_FlexPackaging-01
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magentaBlender-bg-01
nutribullet_actualPackaging-02

Process

moodboards-nutribullet-01

Stylescape

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features_exploration-nutribullet-01

Concept Exploration

Features Layout Exploration

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Fruit Renders and Color Explorations

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