Dignity Memorial

With a mission rooted in compassion and service, Dignity Memorial helps families honor loved ones through funeral, cremation, and cemetery care. I helped design a brand refresh that strengthened their voice, modernized their identity, and brought consistency across every touchpoint.

Agency:
Arcana Academy

Project Overview:
Branding Update
Website
Brand Book Refresh
Print Collateral
OOH
Digital Ads

Dignity Memorial supports families with compassionate funeral, cremation, and cemetery services. I refreshed the brand by refining the brand book, introducing updated photography direction, modernizing the color palette and typography, and designing new print collateral—creating a more unified, contemporary system that reflects their commitment to honoring every life with care.

Key Contributions:
Brand Book Refresh: Expanded and refined the brand guidelines to create a cohesive, easy-to-use system for designers and internal teams.

Visual Strategy: Helped translate the new photography direction into branded applications, ensuring imagery connected seamlessly with the updated identity and collateral.

Color & Typography: Updated the palette and type guidelines to reflect a more modern, accessible identity.

Print Collateral: Designed supporting materials that communicate Dignity Memorial’s values with clarity and empathy.

Brand Book Guidelines

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Based in Los Angeles