KISS

Rebuilt the KISS brand book from the ground up, creating a modern, comprehensive identity system that spans character guidelines, logo standards, and new apparel and licensing materials.

Agency:
Arcana Academy

Project Overview:
Brand Identity
Apparel Design
Licensing
Layout Design
Packaging Design

Working with the design team at Arcana Academy, we took on the task of modernizing KISS's brand book. We went deep into the DNA of the brand: the personas, the marks, the visual language that has defined stages and merchandise worldwide. From updated logo guidelines and character standards to new apparel designs and licensing materials, we built a comprehensive, living document that equips the brand for the next era while staying true to everything that made them legends.

Design Team:
Jhomar Josue
Lee Walters
Daniel Pettit

Writer:
Shane Hutton

Apparel Design

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Based in Los Angeles