Vitabots

Where science meets imagination, this project brings a fresh, genuine approach to children’s wellness through vibrant, character-driven design.

Agency:
Arcana Academy

Project Overview:
Branding
Illustration
Product Designs

Created as a new kind of children’s vitamin brand, Vitabots blends advanced nutrition with imaginative storytelling. For this phase of the branding project, I illustrated a new set of character poses to expand on the brand’s existing world—bringing fresh energy, expression, and movement to each figure. In addition to the illustration work, I created a series of mockups, showcasing the characters across headphone packaging, a certificate, and snack gummy concepts to visualize how the brand could extend beyond the core product.

Key Partners:
Lee Walters
Shane Hutton

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Based in Los Angeles