Nutribullet®

For Nutribullet's Weekly Wellness campaign and the Blender Behavior sweepstakes, I worked with the team to bring the brand's everyday energy across social, email, and web channels. The whole idea behind Weekly Wellness and 7 Days a Week was that blending fits into any part of your routine, so the visuals needed to feel light, varied, and approachable rather than polished to the point of feeling distant.

Blender Behavior gave us room to have more fun with it, playful, slightly retro lettering, and a personality quiz format that made the sweepstakes feel like its own moment within the bigger campaign. My focus was on the digital and social graphics that consistently carried that tone, whatever the format. It wasn't about one big visual idea this time, more about making sure that same everyday energy held up across every touchpoint someone might run into it.

Role: Designer
Agency: Arcana Academy
Creative Team: Daniel Pettit, Lee Walters and Shane Hutton

Role: Art Director/DesignerRole: Art Director/Designer

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Based in Los Angeles