Behr Pro

Established the visual system for Behr Pro, developing its brand book and contributing to the “On the Job” campaign across print and digital. The result and aim was to create a cohesive, professional identity grounded in the strength of Behr.

Agency:
Arcana Academy

Project Overview:
Branding
Logo Designs
Landing Page
Collateral
Business Cards
Presentation Template
Social Media

Behr Pro, a professional paint line created to serve painters, contractors, designers, and property managers, needed a clear visual foundation to support its growing professional offering. We were tasked with developing the Behr Pro brand book, establishing guidelines for how the brand shows up across marketing, print, and digital touchpoints. We also contributed to the “On the Job” campaign, designing the campaign logo lockup, print collateral, and a dedicated landing page. Together, the work helped define a cohesive system for Behr Pro.

Key Contributions:
Logo Design: Help design a distinctive and memorable logo that encapsulates Behr Pro's mission and values. Design a lockup for the campaign "On the Job"

Brand Book: Developed an extensive brand book detailing visual guidelines, color palettes, typography, and design principles to ensure consistent and cohesive branding across all platforms.

Brand Strategy: Formulated a brand strategy that aligns with Behr's value through innovative marketing programs.

Visual Assets: Designed a wide range of visual assets for market entry, media planning, digital platforms, and travel trade outreach.

Marketing Collateral: Produced marketing materials, including presentation templates.

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Based in Los Angeles