Nutribullet®

For the Nutribullet Flex launch, I designed the packaging and overall visual concept. The brief was a compact, portable blender built for on-the-go blending, so I wanted the packaging to feel energetic and modern without overcomplicating it. I used fruit flying dynamically in the background to express movement, freshness, and power in a way that reads instantly on shelf.

That visual direction ended up carrying through the whole launch, social content, website graphics, the works. Same energy, same system, just adapted to each format. It was one of those projects where the packaging concept set the tone for everything else.

 

Role: Art Direction/Designer
Agency: Arcana Academy
Creative Team: Daniel Pettit, Lee Walters and Shane Hutton

Role: Art Director/DesignerRole: Art Director/Designer

nutribullet_FlexPackaging-01
blueBlender-bg-01
magentaBlender-bg-01
nutribullet_actualPackaging-02

Process

moodboards-nutribullet-01

Stylescape

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features_exploration-nutribullet-01

Concept Exploration

Features Layout Exploration

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Fruit Renders and Color Explorations

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