Gamesquare

GameSquare is a global gaming and esports media company connecting brands with digital-first audiences. I developed a bold, modern identity and logo system that reflects their energy, scale, and competitive edge.

Agency:
Arcana Academy

Project Overview:
Branding
Logo Design
Website
Collateral
Business Cards
Social Media

For GameSquare, I set out to build a brand that feels like the world gamers and streamers move through every day. It is fast, competitive, a little chaotic, and always full of energy. I dug into the culture around esports and online communities to understand what keeps players connected and invested. From that research, I shaped the brand story and designed a logo and identity that feel sharp, modern, and truly part of the gaming space.

After the core look was locked in, I expanded it into social graphics, motion ideas, and supporting visuals. Everything was created to stay consistent, punchy, and easy for the team to use as the company grows. The final system is flexible, scalable, and ready to keep up with the pace of the industry.

Graphis Gold Award 2024

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Based in Los Angeles