CLA: China Luxury Advisors

A strategic consultancy dedicated to connecting the world's leading brands and destinations to the global Chinese consumer.

Project:
Freelance

Project Overview:
Branding
Website
Presentation Template
Business Cards
Social Media

As a Graphic Designer and Art Director, I spearheaded the comprehensive brand development for China Luxury Advisors (CLA), a consultancy specializing in unique marketing programs for luxury brands, institutions, tourism associations, and destinations aiming to connect with the global Chinese demographic.

Key Contributions:
Logo Design: Created a distinctive and memorable logo that encapsulates CLA’s mission and values.

Brand Book: Developed an extensive brand book detailing visual guidelines, color palettes, typography, and design principles to ensure consistent and cohesive branding across all platforms.

Brand Strategy: Formulated a brand strategy that aligns with CLA’s goals of delivering stakeholder value through innovative marketing programs.

Visual Assets: Designed a wide range of visual assets for market entry, media planning, digital platforms, and travel trade outreach.

Marketing Collateral: Produced marketing materials, including presentation templates that resonate with the global Chinese consumer, enhancing CLA’s brand presence and engagement.

Impact:
My work was instrumental in positioning CLA as a leader in its field, helping the company advise esteemed organizations such as Brand USA, Visit California, The Los Angeles Tourism and Convention Board, Bergdorf Goodman, El Corte Ingles, Taubman Centers, Briggs & Riley, Cedars-Sinai, Norwegian Cruise Lines, and Warner Brothers Studios. By building the brand to it's current state, I contributed to CLA’s successful expansion across key markets, ultimately supporting their mission to attract, convert, and retain global Chinese consumers.

Brand Collateral

Based in Los Angeles